SEO Tactics and Techniques Are Constantly Changing
The small company that I work for has recently discovered the value of SEO and its benefits to our company’s website. At first the IT department built the website with a little knowledge about designing it for good search engine rankings. Then the head person in the department learned a little more about content and keywords and how they play into the search engine game. Now, the head guy in the department learned about SEO software that can analyze the website and tell him what he could do to improve it. The tactics and techniques used in this arena are constantly changing.